Building Identity that Lasts
1. Clear purpose: Define your mission, vision, and values.
2. Strong visual identity: Memorable logo, consistent colors.
3. Defined tone: Elegant, friendly, or technical, depending on your audience.
4. Customer-centric: Design to exceed expectations.
5. Consistency across all touchpoints.
6. Optimized digitalization: Functional website and active social media.
7. Adaptability to changes without losing essence.
8. Periodic review to ensure relevance.
9. Strategic alliances that reinforce your message.
10. Metrics analysis for informed decisions.
1. No defined purpose.
2. Inconsistent visual identity.
3. Unfulfilled promises.
4. Digital absence or weakness.
5. Confusing or incoherent messages.
6. Ignoring feedback.
7. Not investing in professional design.
8. Resistance to change.
9. Lack of results evaluation.
10. Underestimating branding as an investment.
There is hope! Branding is dynamic and can evolve to align with your goals. Every adjustment strengthens your positioning.
You are always on time to improve and be memorable, ask for brand strategy consulting.
Success starts here!
These articles are a curated selection of writings by our incredible professionals. They share insights into their work, interests, and perspectives on the world.
Why ‘concept book’? For us, this name perfectly reflects the project’s core: a platform for sharing ideas, expertise, and visions—a collection of concepts that transcend borders and inspire meaningful exchanges.
The professionals featured in these articles hope this book serves as an introduction to their mission of building a world where distance is an opportunity for mutual inspiration. We thank our readers for joining this journey and embracing ideas that cross oceans and cultures.
BetterPros is a talent solutions firm connecting US companies with exceptional remote professionals in design and architecture.
Interested in knowing more about these professionals?