Paid media services that scales without burning budget.
Production-ready remote paid media specialists who launch, optimize, and scale campaigns across Google, Meta, LinkedIn, and beyond, with ROAS as the only metric that matters. Same timezone, ready to integrate in 7 to 10 business days.
Trusted by US-based teams · 120+ firms
— WHY OUTSOURCE PAID MEDIA
Three patterns we see over and over.
Your ROAS is dropping and nobody has time to fix it
CPCs are up, audiences are saturated, and optimization sits on the backlog. A dedicated specialist gets in the accounts daily and turns the trend.
You're paying an agency for spreadsheets, not results
Monthly decks but no clear connection between work and revenue. A dedicated media buyer owns outcomes, not status reports.
Hiring a US performance marketer is slow and expensive
Senior US media buyers run $90K+ and take months to hire. Nearshore gives you the capability at the right cost.
— PAID MEDIA SOLUTIONS
Our paid media services
Our specialists run your accounts inside your ad platforms, follow your brand guidelines, and report against your performance targets, not theirs.
01 / 06
Google Ads campaign management
End-to-end management of Search, Performance Max, Display, Shopping, and YouTube campaigns: keyword research, bid strategy, creative refresh, and ongoing optimization toward CPA and ROAS targets.
02 / 06
Meta Ads (Facebook and Instagram) management
Full campaign management across Meta platforms: audience setup, creative testing, lookalike audiences, Advantage+ campaigns, and ongoing optimization for e-commerce, lead gen, or B2B.
03 / 06
LinkedIn Ads for B2B
Sponsored content, lead gen forms, ABM campaigns, and conversation ads built for B2B funnels. Our specialists understand LinkedIn’s higher CPCs and structure campaigns for qualified pipeline, not vanity metrics.
04 / 06
Programmatic and display advertising
DSP management, retargeting campaigns, programmatic display, and brand awareness work in DV360, The Trade Desk, StackAdapt, or your DSP of choice.
05 / 06
Conversion tracking and attribution setup
GA4, GTM, conversion API, server-side tracking, and attribution model configuration so you trust the data your campaigns are optimizing against.
06 / 06
Performance optimization and A/B testing
Ongoing testing of bid strategies, creative, audiences, landing pages, and offers, with structured experiments and documented results, not random changes.
— PAID MEDIA TOOLS AND PLATFORMS
Software we use
Google Ads
Meta Ads
HubSpot
GA4
Semrush
Mailchimp
WordPress
Canva
— PAID MEDIA TALENT PLACEMENT PROCESS
A better experience for growing product teams.
We built this process specifically for architecture and engineering firms. No generic intake forms, no recruiter who doesn’t understand your industry.
Tell us what you need
We talk through your platforms, current performance, ad spend, and the goals your campaigns need to hit.
We build your shortlist
You receive two to three vetted specialists screened for your platforms, industry, and campaign complexity.
Interview and choose
Meet your candidates. Walk them through your account, test their fit with a sample optimization scenario, or review past campaign work.
Seamless team integration
Your specialist gets access to your ad accounts and tracking systems on day one. Our CS team checks in regularly to confirm the engagement is working.
— NEARSHORE PAID MEDIA ADVANTAGES
Why product teams choose BetterPros for paid media.
01 / 03
One specialist who only works on your accounts
Your media buyer learns your products, audiences, and unit economics. No rotating account managers, no shared attention across 20 clients.
02 / 03
English fluency and US market understanding, vetted and tested
We screen for native-level English communication and US-specific platform context. Your reports, copy, and account communication all read like the US team you already have.
03 / 03
We handle contracts, payroll, and compliance
Zero legal exposure on your end. You manage the work, we handle everything else.
FAQs: know more about our paid media services
What platforms do your paid media specialists run?
Our specialists run Google Ads (Search, Performance Max, Display, Shopping, YouTube), Microsoft Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, TikTok Ads, Pinterest, X, and Snapchat, plus DSPs like DV360, The Trade Desk, and StackAdapt. We confirm your exact platforms during screening and match specialists with hands-on experience.
Do they work as part of our team or as an external vendor?
As part of your team. Your specialist works inside your ad accounts, follows your brand and performance standards, and reports to your marketing lead. BetterPros is a staffing partner, not an agency that runs your accounts independently.
Can they support AEC firms running lead generation campaigns?
Yes. We have specialists experienced with AEC firms on lead gen for residential and commercial work, Local Services Ads, Google Search for AEC verticals, LinkedIn ABM for commercial real estate and developer outreach, and remarketing for portfolio sites. If your firm runs paid acquisition for project pipeline, we match specialists with relevant context.
What level of ad spend do you typically manage?
Our specialists manage accounts from $5K per month to $500K+ per month in ad spend. The scope of the engagement (one platform, multi-platform, single brand, multi-brand) and the seniority of the specialist scales with spend. We help you scope the right structure during the initial call.
Can they handle creative production for ads?
Limited. Our paid media specialists brief creative needs, request variations, run creative testing, and analyze creative performance. For production work (static design, video editing, motion graphics), we recommend pairing with our design talent. Many clients run paid media and design as parallel engagements.
How do you measure success?
Against your business metrics, not ours. ROAS, CPA, conversion rate, qualified leads, pipeline value. We agree on metrics during the initial call and your specialist reports against those, not vanity dashboards.
Can they set up GA4, GTM, and conversion tracking?
Yes. Tracking and attribution work is one of the most common engagement starters. Our specialists configure GA4 properties, GTM containers, conversion API, server-side tracking, and attribution model setup so the rest of your paid program is built on trustworthy data.
Can they run white-label campaigns for an agency?
Yes. We place specialists for agencies that need execution capacity under their brand: account management, daily optimization, reporting, and client-facing communication when authorized. We match specialists with agency-specific experience.
Can I start with one specialist and add more later?
Yes. Most engagements start with one specialist focused on one platform or one brand and grow from there. No minimum team sizes, no long-term commitments.
What if the specialist isn't the right fit?
We replace them at no additional cost. Paid media fit is specific: your platforms, your industry, your spend level, your reporting cadence. If the match isn’t right after onboarding, we find someone who fits better.
— START HIRING VETTED PAID MEDIA SPECIALISTS
Ready to put a real specialist in your ad accounts?
Tell us about your platforms, your spend, and the goals your campaigns need to hit. We’ll have a shortlist of vetted remote paid media specialists in front of you within 7 to 10 business days.
- REPLACEMENT GUARANTEE
- NDA + IP ASSIGMENT
- EMPLOYER OF RECORD