Personal Brand Content Specialist (Flex, New Jersey)

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About this job

Are you a creative, highly organized content professional who can transform conversations, ideas, and expertise into compelling thought leadership and educational content? Do you enjoy bringing structure to complex ideas, turning raw materials into polished deliverables, and working closely with a visionary leader to build a strong personal brand?

We’re looking for a Personal Brand Content Specialist to work directly with our trusted creative and strategic partner based in New Jersey. This flexible, remote opportunity.

BetterPros unlocks human potential by offering competitive compensation, flexibility, constant learning and growth, and the opportunity to work anywhere you want with one of our +130 active clients across the United States.

What you will do

Gather information from meetings, conversations, videos, voice notes, drafts, and existing materials to capture ideas and insights.
Organize, clarify, and synthesize the client’s thoughts into structured, engaging, and actionable content.
Research relevant topics and supporting information to strengthen written materials.
Write, edit, and refine papers, articles, educational resources, and thought leadership content.
Transform complex concepts into clear, engaging, and audience-friendly content.
Help define content priorities, key messages, and next steps across multiple initiatives.
Maintain a consistent tone of voice and messaging across all content and communication channels.
Create and adapt content for the website, presentations, social media, and client communications.
Review, edit, and improve existing written materials to ensure clarity, consistency, and quality.
Collaborate closely with the client by asking thoughtful questions, providing creative recommendations, and helping shape ideas into tangible projects.
Help turn broad concepts into structured content plans, deliverables, and execution roadmaps.
Provide occasional support with personal branding initiatives, messaging, logo refinement, and visual identity.
Keep content assets, drafts, and project materials organized and easy to access.

What you'll need to know

Experience in content creation, communications, journalism, marketing, thought leadership, or a similar role.
Exceptional writing and editing skills in English, with the ability to communicate complex ideas in a clear, concise, and engaging way.
Experience creating long-form content such as articles, papers, educational materials, or executive thought leadership.
Strong interviewing, listening, and information-gathering skills, with the ability to extract key ideas from conversations and unstructured materials.
Ability to organize multiple projects, manage priorities independently, and maintain attention to detail.
Strong understanding of storytelling, messaging, and audience-focused communication.
Proactive, resourceful, and comfortable working independently while collaborating closely with a key stakeholder.
Experience using Adobe Creative Suite and familiarity with creating or editing supporting visual materials.
Excellent English communication skills, both written and spoken.

A great plus

Experience supporting executives, founders, or industry experts with personal branding or thought leadership initiatives.
Background in content strategy, editorial planning, or knowledge management.
Experience developing educational content, training materials, or professional publications.
Familiarity with website content management systems and social media content creation.
Experience refining brand messaging and maintaining visual consistency across platforms.
Knowledge of basic design principles and branding best practices.
Experience working in fast-paced environments where priorities evolve frequently.

We’ve got the opportunity, you’ve got the talent.
We want to hear from you!

Apply Now

How does it work?

Explore & Apply

Check out our open positions and apply to the one that fits you best.

First Interview

If you match our open position, we will schedule a 30-minute meeting

Client Interview

Time to showcase your skills.  (Don’t worry, we’ll be with you every step of the way!)

Kick-off Meeting

Congrats on your new job!  We’re so excited to start this journey with you.

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